Comment évaluer le potentiel d’une start-up issue de l’EPFL, dans le domaine des objects connectés ?
Le contexte :
Cette start-up maîtrise une nouvelle technologie qui rend leurs produits flexibles et évolutifs dans le temps, combiné à un service de suivi de données en ligne. Mais elle est confrontée au temps de cycle décisionnel très long, lié aux projets du bâtiment et n’a pas les compétences en interne de Marketing et Communication pour valoriser son offre.
La mission
- Evaluer le potentiel de cette offre sur le marché français
- Mettre au point les supports de communication de prospection commerciale pour la Suisse.
La méthode
- Etude du marché et de ses acteurs, détection des tendances.
- Entretiens approfondis auprès des cibles potentielles (électriciens et promoteurs) pour apprécier les points forts/faibles de l’offre.
- Mise au point des argumentaires avec l’équipe par cible.
- Formalisation synthétique du concept d’offre.
Le résultat
- Report du lancement France pour des raisons d’adaptation d’offre aux contraintes techniques.
- Orientation vers les canaux les plus adaptés.
- Réalisation des messages et brochures de vente sur les 2 cibles prioritaires
- Adaptation du site internet en conséquences : http://myesmart.ch/
Ce business case vous intéresse ?
Prenez rendez-vous avec Inffiniti pour booster votre marketing de manière innovante.
674 COMMENTS
Eric
26 septembre 2023, 16 h 59 min RÉPONDRETo the inffiniti.fr Administrator. my name’s Eric and for just a second, imagine this…
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Alberto
28 septembre 2023, 13 h 01 min RÉPONDREHi inffiniti.fr Webmaster.
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Simply a brief message – the names and email address employed in this message, Alberto and Herrod, are placeholders and not really genuine contact details. We cherish transparency and desired to make sure you’re informed! If you desire to connect with the genuine individual behind this note, do check out our site, and we’ll associate you with the appropriate person.
Bill
28 septembre 2023, 23 h 04 min RÉPONDRETo the inffiniti.fr Owner, I am Bill and I’m assuming you want your webpage inffiniti.fr to generate more prospects
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Just a brief note – the names and email used here, Bill and Olivares, are not real contact contact information
We value transparency transparency and wanted to make sure you’re aware! If you wish to get in touch with the real person behind this message, kindly visit our website, and we’ll connect you with the right individual individual.
Eric
8 octobre 2023, 1 h 36 min RÉPONDREDear inffiniti.fr Administrator! my name’s Eric and I just ran across your website at inffiniti.fr…
I found it after a quick search, so your SEO’s working out…
Content looks pretty good…
One thing’s missing though…
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Sara
12 octobre 2023, 4 h 21 min RÉPONDREHi inffiniti.fr Owner
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What for?
Part of my job is to check out websites and the work you’ve done with inffiniti.fr absolutely stands out.
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Nevertheless, there is, however, a catch… more precisely, a question…
So, when someone such as me stumbles upon your site – maybe at the peak of the search results (great job BTW) or just through a random link, how do you find out?
More importantly, how do you make a link with that person?
Studies reveal that 7 out of 10 visitors leave – they’re there one second and then vanished.
There’s a way to create IMMEDIATE engagement that you might not have known about…
Web Visitors Into Leads is a software widget that’s works on your site, set to capture any visitor’s Name, Email address, and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can chat to that lead while they’re literally checking out inffiniti.fr.
CLICK HERE https://bit.ly/3LPltcD to test a Live Demo with Web Visitors Into Leads now to see specifically how it works.
It might be a revolutionary change for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can immediately start a text (SMS) conversation – immediately (and there’s really a 100X difference between contacting someone within 5 minutes versus 30 minutes.)
Moreover then, even if you don’t close a deal immediately, you can reconnect later on with text messages for new offers, content links, even just follow-up notes to forge a relationship.
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If you’d prefer to unsubscribe click here https://bit.ly/3rD0G5c
Just a quick notification – the identities and email address employed in this message, Sara and Turman, are placeholders and not actually actual information. We value honesty and wanted to confirm you’re aware! If ever you aspire to connect with the true entity responsible for this communication, do go to our website, and we’ll link you with the right person.