• septembre

    21

    2015
  • 11741
  • 151
Comment évaluer le potentiel d’une start-up issue de l’EPFL, dans le domaine des objects connectés ?

Comment évaluer le potentiel d’une start-up issue de l’EPFL, dans le domaine des objects connectés ?

Le contexte :

Cette start-up maîtrise une nouvelle technologie qui rend leurs produits flexibles et évolutifs dans le temps, combiné à un service de suivi de données en ligne. Mais elle est confrontée au temps de cycle décisionnel très long, lié aux projets du bâtiment et n’a pas les compétences en interne de Marketing et Communication pour valoriser son offre.

La mission

  • Evaluer le potentiel de cette offre sur le marché français
  • Mettre au point les supports de communication de prospection commerciale pour la Suisse.

La méthode

  1. Etude du marché et de ses acteurs, détection des tendances.
  2. Entretiens approfondis auprès des cibles potentielles (électriciens et promoteurs) pour apprécier les points forts/faibles de l’offre.
  3. Mise au point des argumentaires avec l’équipe par cible.
  4. Formalisation synthétique du concept d’offre.

Le résultat

  • Report du lancement France pour des raisons d’adaptation d’offre aux contraintes techniques.
  • Orientation vers les canaux les plus adaptés.
  • Réalisation des messages et brochures de vente sur les 2 cibles prioritaires
  • Adaptation du site internet en conséquences : http://myesmart.ch/

Ce business case vous intéresse ?

Prenez rendez-vous avec Inffiniti pour booster votre marketing de manière innovante.

Laissez un commentaire

Your comment will be published within 24 hours.

151 COMMENTS

  • Eric
    26 septembre 2023, 16 h 59 min RÉPONDRE

    To the inffiniti.fr Administrator. my name’s Eric and for just a second, imagine this…

    – Someone does a search and winds up at inffiniti.fr.

    – They hang out for a minute to check it out. “I’m interested… but… maybe…”

    – And then they hit the back button and check out the other search results instead.

    – Bottom line – you got an eyeball, but nothing else to show for it.

    – There they go.

    This isn’t really your fault – it happens a LOT – studies show 7 out of 10 visitors to any site disappear without leaving a trace.

    But you CAN fix that.

    Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. It lets you know right then and there – enabling you to call that lead while they’re literally looking over your site.

    CLICK HERE https://advanceleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works.

    Time is money when it comes to connecting with leads – the difference between contacting someone within 5 minutes versus 30 minutes later can be huge – like 100 times better!

    Plus, now that you have their phone number, with our new SMS Text With Lead feature you can automatically start a text (SMS) conversation… so even if you don’t close a deal then, you can follow up with text messages for new offers, content links, even just “how you doing?” notes to build a relationship.

    Strong stuff.

    CLICK HERE https://advanceleadgeneration.com to discover what Web Visitors Into Leads can do for your business.

    You could be converting up to 100X more leads today!

    Eric
    PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://advanceleadgeneration.com to try Web Visitors Into Leads now.

    If you’d like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=inffiniti.fr

  • Alberto
    28 septembre 2023, 13 h 01 min RÉPONDRE

    Hi inffiniti.fr Webmaster.

    My name is Alberto and, contrary to numerous emails you might get, I wish to instead provide you with a word of congratulations – Well done!

    What for?

    Part of my job is to review websites and the work you’ve done with inffiniti.fr absolutely stands out.

    It’s clear you took building a website to heart and made a genuine investment of effort into making it top quality.

    Nonetheless, there is, however, a catch-22… more precisely, a question…

    So, when someone like me discovers your site – possibly at the peak of the search results (great job by the way) or just through a random link, how do you know?

    More importantly, how do you make a link with that person?

    Studies indicate that 7 out of 10 visitors leave – they’re there one second and then gone with the wind.

    There’s a way to create INSTANT engagement that you might not have known about…

    Lead Capture is a software widget that’s functions on your site, prepared to capture any visitor’s Name, Email address, and Phone Number. It allows you know IMMEDIATELY that they’re interested – so that you can chat to that lead while they’re really browsing inffiniti.fr.

    CLICK HERE http://jumboleadmagnet.com to test a Live Demo with Web Visitors Into Leads now to see exactly how it works.

    It can be a revolutionary change for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can immediately start a text (SMS) conversation – immediately (and there’s literally a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

    Additionally then, even if you don’t close a deal instantly, you can reconnect later on with text messages for new offers, content links, even just follow-up notes to develop a relationship.

    Each aspect I’ve just described is straightforward, convenient, and efficient.

    CLICK HERE http://jumboleadmagnet.com to discover what Lead Capture can do for your business.

    You can be converting up to 100X more leads today!

    Alberto
    PS: Lead Capture offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you at this moment… don’t keep them waiting.
    CLICK HERE http://jumboleadmagnet.com to test Lead Capture now.

    If you’d prefer to unsubscribe click here http://jumboleadmagnet.com/unsubscribe.aspx?d=inffiniti.fr

    Simply a brief message – the names and email address employed in this message, Alberto and Herrod, are placeholders and not really genuine contact details. We cherish transparency and desired to make sure you’re informed! If you desire to connect with the genuine individual behind this note, do check out our site, and we’ll associate you with the appropriate person.

  • Bill
    28 septembre 2023, 23 h 04 min RÉPONDRE

    To the inffiniti.fr Owner, I am Bill and I’m assuming you want your webpage inffiniti.fr to generate more prospects

    Here is how:
    Web Visitors Into Leads is a software widget that’s running on your website, set to snatch any visitor Name, Email and Phone Number. It signals you once they they’re intrigued so that you can talk to that prospect whilst they’re still at inffiniti.fr.

    Web Visitors Into Leads – CLICK HERE https://advanceleadgeneration.com for a demo now.

    And now that you’ve got their phone number, our new SMS Text With Lead feature enables you to start a text conversation – answer questions close a deal.

    If they don’t take take you up you up on your offer then, just follow up with with texts for content just “how you doing?” to build to build a relationship.

    CLICK HERE https://advanceleadgeneration.com to discover what Web Visitors Into Leads can do for your for your business.

    The difference between contacting someone 5 minutes versus you could converting up to 100X more leads today!

    Try Web Visitors Into Leads and get more leads now

    Bill
    PS: The studies show show 7 out of 10 visitors don’t hang around – you can’t to lose
    Web Visitors Into Leads offers a FREE 14 days trial trial – and it even includes International Long Distance Calling.
    You have customers customers waiting to talk with you with you now… don’t them waiting
    CLICK HERE https://advanceleadgeneration.com to try Web Visitors Into Leads now

    If you’d like like to unsubscribe click here http://advanceleadgeneration.com/unsubscribe.aspx?d=inffiniti.fr

    Just a brief note – the names and email used here, Bill and Olivares, are not real contact contact information
    We value transparency transparency and wanted to make sure you’re aware! If you wish to get in touch with the real person behind this message, kindly visit our website, and we’ll connect you with the right individual individual.

  • Eric
    8 octobre 2023, 1 h 36 min RÉPONDRE

    Dear inffiniti.fr Administrator! my name’s Eric and I just ran across your website at inffiniti.fr…

    I found it after a quick search, so your SEO’s working out…

    Content looks pretty good…

    One thing’s missing though…

    A QUICK, EASY way to connect with you NOW.

    Because studies show that a web lead like me will only hang out a few seconds – 7 out of 10 disappear almost instantly, Surf Surf Surf… then gone forever.

    I have the solution:

    Web Visitors Into Leads is a software widget that’s works on your site, ready to capture any visitor’s Name, Email address and Phone Number. You’ll know immediately they’re interested and you can call them directly to TALK with them – literally while they’re still on the web looking at your site.

    CLICK HERE https://bit.ly/leadgenerationc to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works and even give it a try… it could be huge for your business.

    Plus, now that you’ve got that phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation pronto… which is so powerful, because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.

    The new text messaging feature lets you follow up regularly with new offers, content links, even just follow up notes to build a relationship.

    Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

    CLICK HERE https://bit.ly/leadgenerationc to discover what Web Visitors Into Leads can do for your business, potentially converting up to 100X more eyeballs into leads today!

    Eric
    PS: Web Visitors Into Leads offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers waiting to talk with you right now… don’t keep them waiting.
    CLICK HERE https://bit.ly/leadgenerationc to try Web Visitors Into Leads now.

    If you’d like to unsubscribe click here https://bit.ly/3rD0G5c

  • Sara
    12 octobre 2023, 4 h 21 min RÉPONDRE

    Hi inffiniti.fr Owner

    My name is Sara and, contrary to many emails you may get, I wanted to instead provide you with a word of encouragement – Congratulations!

    What for?

    Part of my job is to check out websites and the work you’ve done with inffiniti.fr absolutely stands out.

    It’s clear you took building a website seriously and made a true investment of effort into making it premium.

    Nevertheless, there is, however, a catch… more precisely, a question…

    So, when someone such as me stumbles upon your site – maybe at the peak of the search results (great job BTW) or just through a random link, how do you find out?

    More importantly, how do you make a link with that person?

    Studies reveal that 7 out of 10 visitors leave – they’re there one second and then vanished.

    There’s a way to create IMMEDIATE engagement that you might not have known about…

    Web Visitors Into Leads is a software widget that’s works on your site, set to capture any visitor’s Name, Email address, and Phone Number. It lets you know INSTANTLY that they’re interested – so that you can chat to that lead while they’re literally checking out inffiniti.fr.

    CLICK HERE https://bit.ly/3LPltcD to test a Live Demo with Web Visitors Into Leads now to see specifically how it works.

    It might be a revolutionary change for your business – and it gets even better… once you’ve captured their phone number, with our new SMS Text With Lead feature, you can immediately start a text (SMS) conversation – immediately (and there’s really a 100X difference between contacting someone within 5 minutes versus 30 minutes.)

    Moreover then, even if you don’t close a deal immediately, you can reconnect later on with text messages for new offers, content links, even just follow-up notes to forge a relationship.

    Everything I’ve just described is simple, user-friendly, and effective.

    CLICK HERE https://bit.ly/3LPltcD to discover what Instant Engagement Tool can do for your business.

    You can be converting up to 100X more leads today!

    Sara
    PS: Lead Capture offers a FREE 14 days trial – and it even includes International Long Distance Calling.
    You have customers eager to talk with you right now… don’t keep them waiting.
    CLICK HERE https://bit.ly/3LPltcD to try Web Visitors Into Leads now.

    If you’d prefer to unsubscribe click here https://bit.ly/3rD0G5c

    Just a quick notification – the identities and email address employed in this message, Sara and Turman, are placeholders and not actually actual information. We value honesty and wanted to confirm you’re aware! If ever you aspire to connect with the true entity responsible for this communication, do go to our website, and we’ll link you with the right person.

© 2017 Mentions légales Réalisation par Studio Paon